Memori
Your digital life in one place
Project
Memori is a complete solution for unlimited backup, access and management of user entire digital content collection – including mobile devices, social networks and cloud accounts. It consists of Memori web app on www.memori.world and Memori mobile app for Android and iOS. Memori is based on Hyperlync Digital Vault platform for protecting, accessing and managing digital content.
Our task
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To develop the design concept of the Memori product and brand identity.
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Deploy Hyperlync Digital Vault platform and adapt it to the goals and objectives of the Memori product.
My role
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Brand identity design, logo design, colors and typography
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Icons and illustrations
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UX, user flows, wireframes, interactive prototypes
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Final UI design, web app mockups, mobile app mockups
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Lending page design
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Design system
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Building iOS UI in Xcode Interface Builder
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Building landing page in WordPress
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Designing and creating а promo video in Adobe After Effects
Duration
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06.2020 - 11.2020
Tools used
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Sketch
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Figma
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Adobe Creative Suite
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Principle
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WordPress
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Xcode Interface Builder
Team
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Project Manager
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Engineering Manager
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Front End Developer
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Android Developer
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iOS Developer
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QA Team
Target audiences
Memori target audiences based on Roy Morgan Helix Personas
Brand personality
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Professional
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Upwardly mobile
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Confident
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Connected
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Reliable
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Trusted
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Digital / Tech savvy
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Sociable and outgoing
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Simplifies complexity
Common traits
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Early technology adopters
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Heavy internet users
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Career driven/ambitious
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Big spenders
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Mobile centric
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Big app users
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Highly digital
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Status conscious
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Phone upgraders
What motivates them
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Supports a tech-centric lifestyle
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Convenience
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Confidence and Peace of mind - it backs up automatically
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Portability - move between operating systems
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Compatibility
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Security - a highly secure cloud backup
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Productivity - only one platform
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Fear - that you will lose something/everything important
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Ease of use - backing up is only a mobile/internet connection away
Memori brand identity design
Inspiration behind Memori
Memory is the ability of an organism to record information about things or events with the facility of recalling them later at will.
The three main stages of memory are encoding, storage, and retrieval. This is similar to what the Digital Vault is trying to document in the background – files, images, contacts etc. created by users – without having to give it a second thought.
Within the context of social media, we take photos and post them on social media platforms as a memory of a time or place. For work files, these documents have been built as a crucial consolidation of critical information that informs us. Contacts in our personal and professional networks serve as a record that connects us to a time or place where we’ve met or made a connection with an individual.
Colors, fonts, and graphics
Memori logo
Mobile app icon
Iconography
User flow
I mapped the user flows to create an easy and seamless experience for the users.
Design system
The Memory design system is a collection of reusable components, patterns and styles.
Mobile app
About mobile app
Memory mobile app allows users to back up the content of their mobile devices to the Memori Cloud and to set up automatic backups with easy to use setting options. The mobile app allows users to restore any content stored in the Memori Cloud to their mobile device.
