Webz.io
Streamlined Approach for Brand Growth
Project
Webz.io’s Brend and Marketing Design strengthens brand awareness, drives lead generation, and boosts user engagement through visually cohesive and informative materials. It positions Webz.io as a thought leader in web data solutions.
My role
As an Art Director at Webz.io, I was responsible for the company's brand design and marketing design, playing a key role in shaping its visual communication. I developed a diverse range of marketing materials that strengthened brand presence and engagement. Through my work, I helped Webz.io maintain a strong and cohesive brand identity across multiple platforms and channels.
My Work Included:
-
Marketing Materials: Ads, social media visuals, presentations, email designs, newsletters, blog posts.
-
Branding & Identity: Maintaining brand consistency, templates, and guidelines.
-
Web & UX/UI: Company Website, Landing pages, website graphics, user-friendly designs.
-
Advertising Support: Creatives for Google Ads, linkedin, Instagram, and other platforms.
-
Event & Conference Materials: Booth design, roll-ups, print materials, branded SWAG.
-
Internal Marketing: Internal newsletters, reports, and corporate event visuals.
-
Team Collaboration: Working with marketers, developers, and external vendors.
Duration
-
2021.06 - 2025.02
Tools used
-
Figma
-
Adobe CC
-
WordPress
-
Webflow
-
HubSpot
-
Adobe Firefly
-
Midjourney
-
Blender
-
Cinema 4D
Team
-
Marketing Manager
-
Copywriter
-
Web Developer
Webz.io's marketing design is based on the company's visual identity. All visual elements, including data feeds, templates and backgrounds, are taken from the Webz.io's brand's 3D language.
Dynamic Marketing Assets & Character Concepts for UA
A selection of performance-driven motion assets and character animations developed to boost user engagement and drive click-through rates. This work demonstrates proficiency in creating looping animations, strong visual hierarchies, and game-ready character poses for high-volume digital advertising channels.
Conference Booth Design
A well-designed conference booth is a powerful marketing tool that attracts visitors, enhances brand visibility, and facilitates meaningful interactions. It serves as the physical representation of a brand, creating a memorable experience for attendees.
Roll-Up Banners Design for Company Events
The roll-up banner design plays a crucial role in enhancing brand visibility and creating a professional atmosphere at various company events. The primary goals are to attract attention, communicate key messages effectively, and reinforce brand identity.
Marketing Collateral
Print and digital design, including brochures, booklets, and One-Pagers, serves as a powerful tool for communicating key messages, engaging audiences, and enhancing brand presence at company events. The primary goal is to create visually compelling and informative materials that effectively represent the company and its event objectives.
Marketing Swag & Merchandise
Expertly designed swag strengthens connections with potential clients and keeps the company memorable long after the conference. Strategic design transforms branded swag into a powerful marketing tool, not just a giveaway.
Digital Campaigns & Display Ads
Social media and display ad design focuses on creating visually engaging and effective advertisements for platforms such as Facebook, Instagram, and websites. The primary goal is to craft ads that are not only visually appealing but also drive desired outcomes, such as clicks, engagement, or sales.
Email Marketing & Newsletters
Email and newsletter design aims to create visually appealing, user-friendly templates that effectively communicate messages and support goals like boosting engagement, driving traffic, and building stronger relationships.
Stickers & Micro Assets
Sticker design focuses on creating unique, eye-catching visuals that enhance branding and marketing efforts.
